Running a business is not only about being a top-quality Tradie. In today’s dog-eat-dog market place you need to constantly strive to improve your brand’s image and brand exposure.
Having branded apparel is a proven help with promoting your business. It creates a professional image and has a positive impact on your team’s attitude towards their work ethics. Let’s look more at the positives to be gained from branding your ladies and mens work pants and workwear.
Confidence
A team wearing branded pants, shirts, sweatshirts, etc., will feel more valued and included as members of the company. Giving them this workwear will lift their morale. This improves loyalty to the team and brand as well as the interest in their work quality.
Performance
When a team member feels more professional, they act more professional. There is an increased awareness of their actions as a representative of the business. This feeling of being a part of a bigger picture means there is a greater chance of them feeling liable for the team’s success and the company’s success.
Protection
Supplying your team with branded protective gear, whether for work risks or inclement weather, indicates that you care. This increases the chance of them caring in return and being sincere in being efficient and cautious.
Identity
If your team is working throughout a large site, like a hotel, they will feel more comfortable being identified as a member of a contracted team rather than a random person walking the corridors in slightly grubby casuals. They will feel connected to a community while on site. This sense of community develops their cooperative attitude, thereby improving internal team support. It is an affordable step to building a team mentality.
In larger teams, being able to identify members of ‘your community’ on site is extremely helpful, even if each team member does not know everyone’s name.
And to say it as succinctly as the late and great Steve Jobs:
“Great things in business are never done by one person. They are done by a team of people.”
Treat your loyal employees as assets, and they will not be liabilities.
Contact our switched-on Stitchem team for your ladies and men’s work pants and workwear, and let’s get some logos printed or embroidered onto them. Besides quality workwear, Stitchem provides other business solutions such as printing banners and general signage as well as branded corporate gifts. Whatever you need to advertise and make your business look good while keeping your team motivated!
